About the author
Helen Chou has been a business strategist for more than 10 years.
Her go-to-market work spans personal computers at ASUS, connected devices on IBM Watson IoT Platform, and B2B SaaS at ServiceNow, LivePerson, Ada Support and ClickUp.
She brings operations and strategy expertise across the full commercial cycle, from supply to revenue, to robotics teams in go-to-market, business operations and value engineering roles.
Experience
- 01 / Hardware channels
ASUS
Business development manager · 2007–2012She built and managed computer distribution channels in Malaysia and Singapore, and owned pricing and partner margin.
- 02 / Connected devices
IBM Watson IoT Platform
Product manager · 2014–2019She managed the platform that connects physical devices to software, the same layer a robot fleet reports through, and designed its usage-based pricing.
- 03 / Value strategy
LivePerson
Senior director of pricing and strategic initiatives · 2022–2025She designed a value framework that quantifies how much software and deployment save a customer.
- 04 / Monetization
ServiceNow · Ada Support · ClickUp
Pricing and packaging · 10 yearsShe priced subscriptions, usage and AI add-ons across enterprise and self-serve motions, the recurring layer every robotics company is now adding.
What Helen brings to a robotics team
Three ways she turns deployed robots into revenue.
Go-to-market
Route to market through distributors, integrators and OEM partners; partner tiers and margins; launches from pilot to general availability.
Business and revenue operations
Pricing models, deal desk, quote to cash, and the systems that turn robot telemetry into an invoice.
Value engineering
Business cases that show finance the payback, and value reviews after deployment that set up the renewal.
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